When most people think of Urban Outfitters, they envision ultrahip, not particularly expensive clothes befitting high school kids, college hipsters and twentysomething urban bohemians. One of its little known secrets to those outside its target demographic, though, is its home decor offerings.
Focusing squarely on apartments and small spaces — a smart move, considering its customers’ living spaces are probably exactly that — it provides a constantly-updated curation of affordable, vintage-inspired (although not exactly vintage) furnishings and accents in somewhat limited quantities. From time to time, it brings back favorite items by popular demand, but generally, its merchandise is as ever-changing as the tastes of its loyal followers.
This summer, the tastemaking brand’s apartment collection is awash in warm pastels and metallic accents, hearkening back to the 1970s with a sunny California vibe and an obsession with slightly off-kilter geometric shapes. If you listen closely enough while browsing the current catalogue, you can almost hear strains of The Eagle’s discography in the background. Almost.
Photo credits: Urban Outfitters