If you are a frequent customer of Starbucks in one part of the world, then you probably think most Starbucks look and feel the same, right? This is true in many areas of the world, but the Starbucks in Rembrandtplein, Amsterdam marks the launch of a concept store called ‘The Bank’ which is like no other you’ve seen before.
In an attempt to compete against the local coffee shops that have an eclectic and creative demographic, The Bank has an industrial loft vibe that resembles a hip nightclub in an abandoned warehouse with just the right ambiance to make it cool and happening.
The 4,500 square foot store uses wood, concrete and exposed surfaces to make the coffee shop a unique experience for every Starbucks customer who enters the doors.
“Starbucks concept design director, Dutch-born Liz Muller, jumps on the sustainable wagon as she taps into the reclaimed trend – walls are lined with antique Delft tiles, bicycle inner tubes, and wooden gingerbread molds; re-purposed Dutch oak was used to make benches, tables, and the undulating ceiling relief consisting of 1,876 pieces of individually sawn blocks.”… Trendland
Muller took advantage of the talent of local artisans and crafts people in her area to bring life to this Starbucks that is known for bringing people together over a cup of java. In addition to the design aesthetics, they are using social media to keep engaged and draw more patrons into the shop.
“…by sending out a tweet when warm cookies roll out of its in-house bakery. The concepts that go over well in Amsterdam will find their way to other stores across Europe.”… Trendland
If you want to get your next cup of java from a Starbucks that is an experience as well as a destination, head over to The Bank in Amsterdam and pull out your iPad or newspaper. The coffee will be brewing for you and the camaraderie that Starbucks is known for will be ready to greet you at the door!
All photo credits: Trendland