Cribs for newborns are often very basic in their design and can look somewhat “institutional”. Neither could be held true with Bloom, the modern moses baskets by Natalie Keville.

The mattress and bumpers are made from felted organic cotton, which is a healthy alternative to chemically treated synthetic materials, which are more allergy-prone. The bassinet is manufactured from EVA foam inside a thermoplastic elastomer skin. EVA Foam, is a lightweight, durable plastic and is warm and soft against the skin.

The bedside table easily converts into a rocker for the crib or just acts as a stand. The smartest feature of Bloom is the motion sensor. With sensor technology, even the slightest movements will activate a soft pulsing light. The pulse produces a calm breathing rhythm to promote a more relaxed surrounding, providing new parents with a reassurance of their infant’s wellbeing.