In the fairly new couture-for-the-masses tradition of Target’s Missoni and Jason Wu offerings, there’s a new corporate partnership bringing the runway to suburban sidewalks. Becoming the latest in a long and increasingly successful line of style brand pairings, Bed Bath & Beyond is keeping up with the Joneses by adding a little Von Furstenberg to the mix. The home decor giant debuted its exclusive DVF Studio line of bedding and bath accessories this week, and we’re betting the reception will be anything but tepid.

Von Furstenberg, a couturier who rose to fame in the 1970s, is widely known as the inventor of the classic wrap dress, in which a v-neck sheath is tied together at the waist. DVF Studio pulls an arrangement of the high-contrast pastel patterns for which it’s become known in its ready-to-wear lines and infuses them into its new collection of bed linens, shower curtains, towels, rugs and vanity accessories. The line is currently available at Bed Bath & Beyond, both online and in stores.

Photo credits: Bed Bath & Beyond.